Helping the Mad River Valley to SEE CLEARER

Open in July of 2018, Mad River Eye Care PLLC is designed to be your ultimate source of comprehensive eye care in the heart of central Vermont.


Our Mission

Dr. Shannon H. Mitchell is intent on being the premier provider of primary eye care services, and products in the Mad River Valley.  His mission is to deliver eye care in a friendly and comfortable way as efficiently and accurately as possible.  To achieve this he uses the latest in eye care technology.

Our Philosophy

Giving Back:

Dr. Mitchell believes in giving back.   He has spent time participating in clinics in Central America providing eye care services and glasses for those in areas where eye care is not readily available.  He is available and happy to coordinate vision and eye health screenings for certain events or groups including schools, clinics, health awareness events and more.

Dr. Mitchell tries to do business with vendors and partners that are aware of the world.  He looks for vendors that have options for shipping and production that minimize environmental impact.

Ask Dr. Mitchell about special interests in the community that could use support or sponsorship from Mad River Eye Care, we are happy to help out when we can!

Environmental awareness:

Dr. Mitchell looks for ways to limit waste in the practice and uses recyclable and/or recycled packaging and products when possible.  Bring in old glasses, and Dr. Mitchell will find a way for them to serve again.  In addition, he has designed Mad River Eye Care to limit paper use. 

Dr. Mitchell has partnered with Brothers Builders to find ways to minimize electricity and propane consumption with energy efficient renovations in the historic Robert Inverness Building.  He is also aware of the Town of Waitsfield's planning objectives, and will continue to work hard to contribute to the community in meaningful ways.