Advancing eye care in Mad River Valley part 1.

We returned from Vision Expo East with some great new ideas and products for our office.

• New products:

  1. We are excited to introduce Marc Jacobs designer frame line to our optical! We selected styles that we think will be appealing to the discerning eye glass wearer. We are impressed by the quality of the frames, and the forward style!

  2. We also added a new line for kids and teenagers called Swing. Swing created a special material free of artificial dyes which is also allergen free and very light weight. It is flexible and durable, and will be great for our underage population (has a lot of give, and should be break resistant!).

  3. We also added new styles of some of our favorite brands:

     1. Smith Optics– with new colors and twists on classic frame shapes and sizes, we are excited to offer Smith’s innovations in our office.

     2. Costa– we’re happy we decided to carry Costa, not only do they offer amazing products with cool styles and designs, but they have started a recycling program where we can send old lenses (from old glasses, or the demonstration lenses that come in the frames we purchase) to a recycling facility where they are made into protective eye wear like motorcycle shields and safety glasses.

     3. Shwood– Shwood is quickly becoming a favorite in our office with their unique integration of wood, abalone and shells, titatnium and wood/aluminum laminates. Shwood frames are hand-made in Oregon, and they continue to push the limits. We are excited to bring some of their new products to our office that incorporate slate, mushrooms, seashells, and flowers.

     4. Europa– Including: Scott Harris, Cote d’ azur, and Allan J. These lines maintain some of our staple fashion with edgy shapes, bold colors, and smaller sizes for petite faces. Allan Jay is new in our office, and brings a bold, modern/retro blend of style that’s daring, but not over-the-top.

We are truly excited to offer updated styles of glasses right here in the Mad River Valley! Check our blog post next week for updates on our lens production capability………….